Breakthrough Does the Impossible
First Taste of the Meatless "Burger that Bleeds"
On an otherwise ordinary fall Monday, the staff of Breakthrough Institute did the impossible. Impossible Burger, that is.
The Silicon Valley startup Impossible Foods has started a limited release of its Impossible Burger, the meatless burger that "bleeds," at select restaurants in New York, L.A., and San Francisco. One hundred percent plant-based with ingredients including wheat, soy, and coconut oil, the Impossible Burger’s “magic ingredient” that gives it its unique meat-like quality is a protein molecule called “heme.” Heme is especially abundant in animal muscle and “is what makes meat smell, sizzle, bleed, and taste gloriously meaty,” but the team at Impossible Foods was able to extract and ferment it from plant ingredients.