How Electricity and TV Defused the ‘Population Bomb’
The Unexpected Promise of Soap Operas
In the late sixties, India was the poster child of Third World poverty. In 1965, the monsoon rains failed to arrive, food production crashed, and much of the country was on the brink of starving. Asked for help, President Lyndon Johnson is reported to have told an aide, "I'm not going to piss away foreign aid in nations where they refuse to deal with their own population problems." Johnson came around, but by the end of the decade India was viewed in the West as, at best, a basket case and, at worst, a "population bomb" that threatened the entire planet.