Woudhuysen

James Woudhuysen

Managing Director, Woudhuysen Ltd.

James is a Visiting Professor of Forecasting and Innovation at London South Bank University, UK. He speaks worldwide about the sociology, politics and economics of technological innovation. The ideas he puts forward are counter-intuitive, but pragmatic.

He won a scholarship to St Paul’s school, London, before graduating in physics. He wrote about North Sea oil for The Economist, and is co-author, Energise! A future for energy innovation (Beautiful Books, 2009), and BIG POTATOES: The London manifesto for Innovation (Shanghai Jiao Tong University Press, 2012). He is co-editor, The Wiley handbook of design and innovation: trends, scenarios and recommendations for 2030 and beyond (2019). You can find out more about James and his work here.